me&em design are pleased to announce the launch of the new brand identity for Kynetec, a Global Leader in Market Research for Animal Health and Agriculture, following the completion of the management buyout of the Animal and Crop Health division of GfK.

After a competitive pitching process, me&em design were selected to work alongside Andrea Barletta, Director of Global Marketing & Annual Trend Research and the team at Kynetec to develop their brand across their print and digital platforms.

The identity produced resonates with the heritage of Kynetec (originally founded in 2002) but also the evolution of the company and its future strategic direction which focuses on animal health, farm animal nutrition, crop protection, farm machinery, equipment, seed/biotech and fertilizers in markets across 70 countries.

The strapline, ‘Clearer vision, smarter decision’, symbolises future growth based on market intelligence, enabling customers to make evidence-based decisions.

A responsive website, www.kynetec.com has been designed with the digital customer journey in mind, enabling visitors to navigate the site with ease across devices. The ‘live chat’ facility also gives customers instant access to the knowledge and expertise of the Kynetec team, across the globe.
me&em also introduced an email marketing solution which provides the team at Kynetec with an intuitive platform with which to communicate both internally and externally and bring news of the latest developments, insights and market trends. The reporting suite also offers intelligent analytics to measure their email campaign successes.

me&em Managing Director, Ant Eudall, says ‘This has been an exciting and challenging project to work on. The team at Kynetec have been fantastic to collaborate with and have always held a clear vision of what they wanted to achieve with their brand. The whole process has been well managed and run to schedule and I look forward to continuing to work with Kynetec on future projects.’

Andrea Barletta added

“I am delighted with what me&em have helped us to achieve.  From corporate branding and visual identity, to website and email communications. Me&em delivered what we wanted in a responsive and timely manner, and within the agreed budget, enabling us to successfully launch our new company globally.”